How EX leaders deliver great CX

In 2022, we face a perfect storm of challenges when it comes to serving the customer. What constitutes a good or great customer experience (CX) has changed, along with how the customer behaves. Our research with Marketing Week shows how fundamental a role employee experience (EX) plays in CX. Brands that outperform competitors are more likely to agree strongly that EX positively impacts CX, and to have an EX budget, roadmap and areas of priority.

What you’ll find

  1. Exclusive third-party research conducted with 200 senior executives with direct responsibility for CX
  2. Insights from Lara Burns, chief digital officer at The Scouts; Chris Carter, CMO at Specsavers;
    Cheryl Calverley, CEO at Eve Sleep; and Roy Capon, CEO of Zone and head of Digital Experience, EMEA and APAC, Cognizant
  3. Advice on improving your employee experience strategy 
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