Defining and Navigating Your Brand Purpose
For many brands, having Purpose as a game plan for business growth has gone from 'nice-to-have' to strategic priority. Cultural trends, customer expectations and purchasing habits are rapidly shifting, and consumers are becoming more attuned to brands' values. Our report demonstrates that brand purpose not only complements your customer experience (CX) but is essential to staying competitive and relevant and generating profitable growth.
What you’ll find
- Exclusive Cognizant research conducted with almost 500 millennial and Gen Z workers on defining purposeful work
- Insights from Chris Daly, CEO at CIM; Clare Gambardella, CCO at Zopa; Helen Beurier, CPO at Zopa; Beth Whittaker, Chief HR Officer at Veolia; Aurelie Thong, Global Sustainability & Purpose Demand Director at Mars Petcare; Margaret Franklin, President & CEO of CFA Institute; and Esther Duran, Chief Design & Product Officer at Zone
- Advice and insights on defining your own brand purpose and getting employees on board with it