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In 2022, we face a perfect storm of challenges when it comes to serving the customer. What constitutes a good or great customer experience (CX) has changed, along with how the customer behaves. Our research with Marketing Week shows how fundamental a role employee experience (EX) plays in CX. Brands that outperform competitors are more likely to agree strongly that EX positively impacts CX, and to have an EX budget, roadmap and areas of priority.

We've partnered with People Management and Management Today to celebrate the leaders who are providing outstanding employee experience in their organisations or actively working to prioritise and transform their EX.

This report assesses how fit for purpose current approaches and organisational structures are for delivering content-based experiences across a range of sectors, including findings from a research poll of 100 decision-makers in marketing and commercial roles that support our observations.

This whitepaper combines exclusive third-party research conducted with brand decision-makers and senior executive insights on how EX is the foundation of exceptional CX. We explore why EX isn’t gaining enough traction when its benefits are clear, and how to go about pursuing an EX improvement strategy effectively, starting today.

This whitepaper explores the ways in which businesses can provide better experiences for their customers by demonstrating higher levels of maturity in areas of employee experience and enablement.