Matt Simpson

Managing director, international

52.jpg

Matt leads Zone’s international business, including executive responsibility for our international client group and our office in Germany. He has led mission critical projects for Coca-Cola, Aviva and Maersk among others, particularly focusing on how content can deliver genuine business impact. That’s a subject close to Matt’s heart, and he regularly speaks at events across Europe on the subject of how brands can create and distribute effective content. Matt began his career as a journalist, working on music, lifestyle and film magazines in Hong Kong and Australia, before returning to the UK for stints at EMAP and Northern & Shell. He also wrote the book Leyton Orient Greats, which he assures us was well-received by its “niche” audience. He joined Zone in 2007 and, as editorial director, built up a team of over 35 journalists before moving to his current role.

Strange but true:

Matt found himself on the receiving end of a foul-mouthed torrent of abuse from Primal Scream's Bobby Gillespie after stupidly suggesting that Frankie Goes To Hollywood should be considered a punk band.

Written by Matt Simpson