Founder and now Senior Consultant for Zone, Amanda McKenna helps leaders define their strategic challenges, working with them to consider: how digital can drive growth, operational efficiency and behaviour change; how to address cultural, operational and financial barriers to digital transformation; and where to start on the journey. This has meant, for example, collaborating with leaders at Maersk to identify how social media can open doors to senior international partners. For Penguin Random House, it has been exploring the opportunities around a ground-up reappraisal of their eCommerce approach, while for BNY Mellon she has advised on making social purpose commitments more effective through digital. After a decade working for top PR agencies Fishburn Hedges and Blue Rubicon, Amanda co-founded pro-social digital agency Public Zone with Jonathan Simmons in 2005, joining the Zone Board when it integrated with Zone in 2011. Since then, she has overseen the delivery of mission critical projects for the likes of Unicef, Nike Foundation and Tesco.
Strange but true:
Amanda once auditioned to play the leading lady – a kung-fu cop – in a Malaysian martial arts movie.