Zone launches pioneering new service for South West Trains

Rail passengers given direct access to the cheapest possible tickets thanks to revolutionary new website and app...

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South West Trains 2

Leading international public transport company Stagecoach has launched a new service giving passengers direct access to the cheapest fares across all rail journeys – a first for a UK train operating company.

The integrated customer-facing service has been launched as an iOS app and new website via Stagecoach’s South West Trains service.

Our brief was to enable the new app and website to allow consumers to plug directly into the national ticketing database instead of via a third-party solution – the first time this has been done by a train operator. South West Trains passengers are therefore given direct access to every ticketing option available – with no booking fee – allowing for more value and transparency.

In addition, for the first time, passengers will be able to transfer tickets they have purchased directly to their South West Trains Smartcard via the website and app.

A team of nearly 40 spent six months working on the website and app build, which you can find out more about here.

Christian Roth, managing director of South West Trains, said: “Rail passengers tell us they want easy, fast access to the cheapest ticket for their journey. We’ve worked with customers and technology experts to deliver exactly that. We are now able to offer the easiest go-to resource to access the best-value travel anywhere on the UK rail network.”

Our chief technology officer, Dominic Mills, added: “There is a clear need to create a better online passenger experience across the sector. Digital is key in delivering that ambition. M-commerce is now pushing the frontier of genuine customer service, utility and value. And this is the next chapter in the disrupters’ story: we’re starting to see the established, traditional brands and services such as Stagecoach take on the digital age’s newcomers and beat them at their own game, with even more ambitious, more useful, more seamless and more customer-oriented digital services.”