Zone acquires German digital agency conceptbakery

European operation expanded by addition of a 25-strong team of technologists, strategists and content experts based in Cologne...

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We’re pleased to announce that Zone has completed the acquisition of leading German digital agency conceptbakery – the latest step in our ambitious growth strategy. 

This time last year, we were explaining how we were planning to expand our international footprint – along with our expertise in strate­gy, technology and content – and today’s news follows our April 2015 acquisition of technology specialists Conversion Science. 

Based in Cologne, conceptbakery has a strong reputation for content, social media and digital campaigns, and will be adding the likes of SAB Miller, Fidelity Investments, RTL and Canon to our blue-chip client list

In committing to this expansion of our Germany-based operation we have raised the Zone headcount to over 220, with the 25-strong team in Cologne (pictured below) being led by conceptbakery co-founder Felix Holzapfel, who will become Zone’s CEO in Germany.

The acquisition also brings us an office in Denver, Colorado, where conceptbakery co-founder Klaus Holzapfel oversees a team servicing US-based clients, and will see the Zone website domain change from thisiszone to zonedigital. 

Our co-founder and executive chairman, James Freedman, pictured above with Felix (left) and Klaus, said: “The acquisition of conceptbakery is another significant step in our ambitious growth plans. It brings us further expertise in Germany, which boasts Europe’s largest economy and a growing digital sector. 

“Upscaling our presence there means we are even better able to deliver across Europe for leading global clients. By deploying agile teams that combine expertise in strategy, technology and content with a deep understanding of local markets we can help businesses thrive in a digital world.” 

Felix added: “Digital transformation is critical for corporate success today and knows no borders. Many of our German and global customers are already active internationally or expanding. Now we can support them with even more international scale and expertise.”

The Cologne Team