Halifax, the UK’s largest mortgage provider, is to undertake its most extensive social media engagement and content marketing programme to date – and we at Zone have taken the lead role in both formulating and executing the plan.
The new data-driven online strategy – which you can see in action here – aims to help drive engagement among house buyers, plus support the brand’s unique ‘unbanklike’ tone of voice and behaviour.
Tim Male, head of marketing communications at Halifax, said: “We’re a unique brand on the high street, with our own way of doing things that is a step-change in the sector, and our new content marketing will reflect that innovative, vibrant spirit and big personality.
“Our online presence and customer support is now more extensive and ‘human’ than ever before. Last year’s Jargon Busters became widely recognised as leading the way for content in the financial services sector. By creating and distributing content, at the right point in the audience journey, we want to serve home movers’ practical and emotional needs in a way that drives preference of the brand in a uniquely Halifax, unbanklike way.”