It’s been a busy couple of weeks here at Zone HQ.
Last week we welcomed the whole team to London – 230 digital experts from three offices, 12 countries and three continents. We spent the day sharing the astonishing range of skills that a digital agency needs in 2016 – introducing data analytics to editors, QA best practice to designers and agile methodologies to our executive chair.
And then last night we won the Agency of the Year accolade at the BIMA awards – a hugely satisfying endorsement of our agency, our people and the work that we deliver for clients.
BIMA aims to represent the whole digital industry in the UK – and a glance through the shortlisted entries from last night’s awards illustrates just what a diverse and vibrant industry it is.
You’ll find retailers, media owners, charities and in-house teams, as well the usual creative agency brands. You’ll find media agencies and specialists in social, search, mobile and more. And as part of BIMA’s commitment to the future of our industry, you’ll also find categories for students and start-ups, as well as an award for the project that delivered a Public Good. (Congrats to Ethan Bennett and Owen Hunter-Jenkins and the team at DigitasLBi on that front.)
It might just be the hangover making us all emotional, but we feel very honoured to be recognised by such an exciting and diverse industry.
Last week we celebrated the incredible breadth of different skills, sectors and experiences that makes up our agency team. So this feels like a good moment to celebrate the industry that we’re part of. I’ve written before about the word digital, and whether it’s still helpful in a world where connected technologies are invisible and ubiquitous.
But however we choose to define it, today we’re very proud to be part of it. Thanks for reading, and thanks for your support.