Delivering meaningful customer experiences
Orchestrating great customer experience requires organisations to break down silos and develop new capabilities. It demands a blend of experience, technology, data and creativity. The CX50 highlights the leaders who are tackling that challenge head on, creating effective, efficient and differentiated customer experiences that help their companies win.
The CX50 list celebrates leaders who have proved themselves to be at the forefront of customer experience. From a wide pool – utilising Marketing Week’s combined editorial and professional expertise, and applying the three criteria of influence, innovation and impact – Marketing Week's advisory board has identified those they feel are making the biggest difference in CX today.
'Bridging the customer experience gap' was produced by Econsultancy in partnership with Zone and Cognizant in 2018. It's based on interviews with C-suite executives at leading brands as well as separate surveys of consumers and businesses.
It's the largest survey of UK marketers ever undertaken by Econsultancy. The results reveal six critical customer experience gaps that UK brands must address.
Get the ‘CX50 2019’ and 'Bridging the CX gap' now
Find out who made this year’s CX50 list and download the full assessments to read the five key CX recommendations that businesses should heed.